Hooked for good: using Nir Eyal’s Hook Model in Medtech
Last month a clinician-founder sat down with us after winning their first grant. They were building a digital therapeutic to help patients change their behaviour.
Last month a clinician-founder sat down with us after winning their first grant. They were building a digital therapeutic to help patients change their behaviour.
From pilots to proof Last week we looked at how to bring order to chaos: picking a beachhead, writing a persona, and putting numbers on
Part 1: beachhead, persona, and proof of value Last week we sat with a clinician-founder who was swamped by options. Five possible settings, three user
One of the most powerful things we work with the people we mentor on is mindset. Tools and tactics matter, but how you think under
If you are a medtech founder chances are you are considering “using AI”. But it can be hard to know where to start and what
We’ve all heard the cautionary tale: a brilliant clinician-founder spends two years and a small fortune building a “game-changer”… that never gets used. In healthcare,
If you’re an early-stage medtech founder, chances are “sales” feels uncomfortable. You didn’t start this company to “close deals”, you started it to fix a problem
You finally sit down with a senior clinician who seems interested in your solution. You pitch your medtech idea — and they nod. They smile.
Welcome to our Medtech Mentor Bookclub. We’re starting with a classic – the Lean Startup – enjoy!! You’ve got a game-changing idea. Maybe it started