Turn your medtech idea into a testable business model
(before you build anything)

From Idea to Business Model is a practical course for early stage medtech founders. You’ll leave with a stress-tested Lean Canvas, a viability check (based on your Minimum Success Criteria), a clear Now / Next / Later plan, and a pitch deck you can use to start real conversations.

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From Idea to Business Model

This course is for early stage medtech, digital health and healthtech founders, especially clinicians, who want a clear path from “I’ve got an idea” to “I know where to start”.

Who this course is for

It’s a good fit if you:

  • Have a promising idea but don’t yet have a coherent business model
  • Feel stuck, scattered, or unsure what to validate first
  • Want to avoid wasting months building the wrong thing
  • Need practical structure, not startup theory

No prior startup or business experience is assumed.

How the course fits with mentoring

Many founders start with the course to build a clear foundation, then use mentoring for tailored feedback and decision support.

 

The course helps mentoring work better because you arrive with:

 

  • A coherent model, not a vague idea
  • Numbers and assumptions that can be challenged
  • A roadmap and decisions to make, not just questions

Some founders complete the course independently. Others combine it with 1:1 or cohort mentoring for extra momentum and accountability.

 

→ Explore Mentoring Options

Who teaches the course

This course is taught by mentors with real experience supporting early stage medtech founders.

Collectively, our mentors have:

 

  • Supported over 200 early stage medtech entrepreneurs
  • Over 50 years of combined medtech experience across founding, scaling, fundraising, and product development
  • First-hand understanding of the challenges clinicians face when transitioning into entrepreneurship

The course is shaped by what works in the real world, not theory.

What this course is (and isn’t)

  • Practical and grounded
  • Focused on early-stage decision-making
  • Designed to reduce uncertainty and avoid wasted build
  • Built for healthcare and medtech contexts
  • A technical build programme
  • A promise of funding or adoption
  • A substitute for doing the work
  • Generic startup theory
Course Overview
  • Lectures: 60
  • Quizzes: 12
  • Level: Intermediate
Dr Harry Thirkettle

Instructor

If you’re still exploring an idea, start with the free Starter Pack first. It will help you decide whether the course makes sense for your situation.

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Download the free Starter Pack
"Honestly, the course is excellent. Alongside the structured modules, the links, resources and recommended books from the blog, have been invaluable. I have much more clarity on where to even start and how to develop the business, recognise potential pitfalls early and assess viability."
"When I started the course, I genuinely didn’t know where to start, and it delivered more than I expected in guiding me through a clear sensible process and giving me confidence in the direction I’m taking."
"What I wasn’t expecting but am so glad of, is the focus on developing an entrepreneurial mindset. I’ve read almost all the books you recommend and have noticed a big change in myself."
"The course is an absolute game changer for me along with the Medtech Mentor blog - which I read every week."

Ready to get started?

If you want a structured way to turn your idea into a testable business model and a clear plan for what to do next, the course is designed for you.

View the course and enrol