Hooked for good: using Nir Eyal’s Hook Model in Medtech
Last month a clinician-founder sat down with us after winning their first grant. They were building a digital therapeutic to help patients change their behaviour.
Last month a clinician-founder sat down with us after winning their first grant. They were building a digital therapeutic to help patients change their behaviour.
If you are a medtech founder chances are you are considering “using AI”. But it can be hard to know where to start and what
We’ve all heard the cautionary tale: a brilliant clinician-founder spends two years and a small fortune building a “game-changer”… that never gets used. In healthcare,
One of the most common patterns our mentors see goes like this: “We need to raise £150k.”“Why?”“To build the app.”“Why build the app now?”“Because we’ve