Disciplined Entrepreneurship for Medtech

Part 1: beachhead, persona, and proof of value Last week we sat with a clinician-founder who was swamped by options. Five possible settings, three user groups, two pricing models, zero traction. In 45 minutes we walked the first half of Bill Aulet’s Disciplined Entrepreneurship framework. Noise turned into a plan. Confidence returned. That is why we are […]