How to Test your Idea Before you Waste Time and Money

We’ve all heard the cautionary tale: a brilliant clinician-founder spends two years and a small fortune building a “game-changer”… that never gets used. In healthcare, these failures are costly in money and opportunity. Strategyzer’s research puts it bluntly: 7 out of 10 new products fail to deliver on expectations — largely because we build before we test.  Building on […]